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Advertisers have fallen out of love for actor Song Joong-ki after his recent divorce from A-list actress Song Hye-kyo.

Joong-ki, 33, whose surprise announcement in June of his break-up was not well-received by many fans, is now paying the price, with Korean media noting that there has been a significant drop in demand for him to endorse products or services.

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After divorce, advertisers still love Song Hye-kyo, but not Song Joong-ki

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After divorce, advertisers still love Song Hye-kyo, but not Song Joong-ki

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